Privacy

Last updated October 5, 2026

What we collect, and why

We collect your email when you join early access or complete the style quiz. If you take the quiz, we also save your answers about style, modesty, fit, color, wardrobe and lifestyle preferences. We use this profile to prepare personalized outfit suggestions and contact you about Tara.

We also collect how you use tara — the deals, brands and categories you tap — under a random visitor ID. Once you share your email, that history may be joined to your profile so recommendations can reflect what you actually like. We use PostHog for site analytics. We never sell or rent any of this information.

Leaving an email is optional — deal links work either way, and if we ask, you can always skip straight to the store. Every email we send has an unsubscribe link, and unsubscribing never takes your deals away.

Where it lives

In a database on Cloudflare's infrastructure, accessible only to the people building tara. It stays there until launch, or until you ask us to delete it, whichever comes first.

The iOS app

During the private stylist pilot, an authorized Tara stylist can use the app to view lead emails and style-quiz answers, switch between profiles, and create outfit lists for each profile. These lists are stored with the corresponding profile in our Cloudflare database. Lead profiles do not receive app access during this pilot.

The tara iOS app uses PostHog to understand how testers use the app and to help us reproduce problems. PostHog receives a random device-level identifier, app launches, screen views, taps and other product interactions, along with performance and network telemetry.

During testing, PostHog session replay is enabled for all sessions. Replay records the sequence of screens and touches needed to understand what happened, but text fields, other text, images and system photo-picker views are masked before capture. Screenshot mode and replay log capture are disabled.

We use Sentry to receive crash reports, app hangs, watchdog terminations, performance traces, limited profiling data and diagnostic logs. Sentry's default collection of personal information is disabled, and we do not attach screenshots or view hierarchies to reports.

We use this iOS telemetry only for analytics and app functionality — to understand feature use, diagnose failures, improve performance and support testers. We do not use it for advertising, combine it with third-party data for advertising, sell it to data brokers or use it to track you across other companies' apps and websites. Our App Store privacy disclosure lists Device ID, Product Interaction, Crash Data, Performance Data and Other Diagnostic Data as data that is not linked to your identity.

The browser extension

The tara extension is allowed to run on any website, and it has to be: a price check is only useful if it works on whatever shop you happen to be on, and we can't know that list in advance. What matters is what it does with that reach, so here it is exactly.

On each page it looks for one thing — a product, in the structured data most shops already publish for search engines. On a page where it doesn't find one, which is nearly every page you'll ever open, it does nothing and shows nothing. It does not read your messages, your documents, your email or the forms you fill in, and it never touches what you type.

Nothing leaves your machine until you tap the tara pill.Finding a product on a page is not enough to send anything anywhere — the pill just appears, and if you ignore it, no request is ever made. Tap it and the extension sends that one product — its title, brand, price and currency, the image, any barcode or model number the shop publishes, and the address of that product page — to our API to look up the same item elsewhere. That's the whole request, and it's tied to no name, email, account or advertising ID, because the extension never asks you for one.

Two things stay on your machine and are never sent anywhere: the list of products you looked at recently, which is what lets tara say "you saw this cheaper at another store", and a short-lived cache of results so revisiting a page doesn't re-run the search. Both live in your browser's session storage and your browser erases them when you quit it.

We don't sell or rent any of it and we don't build advertising profiles. To improve reliability during testing, the extension sends PostHog anonymous feature-use events (for example, whether a comparison used cache, how long it took and how many matches were returned) and sends Sentry limited error diagnostics. These records use a random installation ID. They exclude page addresses, product titles, images, form contents and browsing history.

Our analytics and diagnostics providers

PostHog processes product analytics and masked session replay for us. Sentry processes errors, crashes, performance information and related diagnostics. These providers process data on our behalf so we can operate, debug and improve tara. Their own privacy information is available atPostHogand Sentry.

Your choices

Want it gone? Message us on@tara.dealsand we'll delete it. Every email we send will include a way to opt out.

For the extension there's nothing to delete — we store no account and keep nothing that points back to you. Removing it from your browser removes everything it kept, and the price checks stop the moment you do.

Product-link search

When you paste a product link into the shopping assistant on tara.deals, we use that link once to identify the product and compare it with listings from other stores. Our matching diagnostics may retain the product title, brand, category, price, store domain, search terms and candidate outcomes so we can improve accuracy. They do not contain the pasted page address, your IP address, an advertising identifier or your browsing history.